Rural communities, groups with interests in forestry or individual families take part in building the wood chain. They learn to protect trees, cultivate reforestated areas and bring wood and non-wood products to market. Building new forests, they protect at the same time their agricultural areas against soil and wind erosion.

In the urban areas children, learn to plant and cultivate their own tree. In the school area, they collect waste and recycle plastics. Through this environmental education programmes children and their teachers "design" their own living areas in a sustainable way.